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Brand Promises: Put ‘er There

June 20, 2019


How do we commonly greet one another when meeting someone new or reconnecting? Typically, we say hello, exchange names (if it is a new introduction) and engage in a meaningful handshake. A good, old-fashioned handshake can actually say a lot about you. This makes certain aspects of the handshake very important. Without a doubt, a handshake helps form the first impression. We have to get it right from the start! There is no opportunity for a second chance at a first impression. Our brand promises can be linked to the same important elements of a good, old-fashioned handshake.

What’s in a handshake?

A good handshake starts with standing up. Then, it is important to firmly grip the other person’s right hand with your right hand and then put it into motion with one to three up-and-downs. The quality of this represents confidence and professionalism. You add in eye contact and now trust is perceived as well. Once this initial impression is made, bad or good, it can be difficult to change a perspective.

What does this have to do with brand promises?

Now let’s relate this to our brand promises. We will shake your hand with confidence from the very first encounter. We vow to stick to our brand promises each day with every single customer. This is why you can confidently trust that we will uphold these promises in a very professional manner. The vertical lines within our logo help to remind us of our brand promises.

  • You are our top priority!
  • We will do our best to make every step of the insurance process as easy as possible.
  • We will be sincere and direct in all communications.
  • Life happens and so do claims, but we will walk you through that process.
  • We will do business with you when it is convenient for you.
  • We will do what we say we are going to do.

Our brand promises help to define why you should place confidence in us. The commitment to professionalism is also found within our brand promises, and because of all of these, you can place your trust in us at Hitchings Insurance Agency.

So put ‘er there…

In years past, a good old fashioned handshake was enough to make the agreement official. No additional paperwork was needed. Our brand promises to you are official from the moment of our first handshake. No need to sign by the ‘X’ in blue ink. This is simply what you can expect from us from the start!

If we have not had the pleasure of shaking your hand, please stop by our office located at 717 North Main Street in Findlay, Ohio (Voted Top Micropolitan Community for four consecutive years). Check us out on our website or social media in the meantime so it doesn’t have the feel of a blind date.