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Syd Roe with Ryan Pessell and Kari Colman

Hometown Highlights | Episode 7 | Syd Roe | Hitchings

Updated: January 9, 2026

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In this episode, Dominic & Ryan get to know Syd Roe personally and dive into her role within working for a startup, b atomic. The first half time is spent talking about Apple products, Syd’s training for a half ironman & her golf experience with Ryan. (0:00-29:27) The second half of the interview dives into her role with marketing for b atomic and the challenges of working for a startup company. She shares her heart for supporting small businesses & how data can help those businesses with their daily operation. (29:27-1:01:46) To fully appreciate her work, you can view her videos on b atomic’s YouTube page.

Great, casual conversation with the one and only, Syd Roe!

Thanks to our sponsor at Hitchings Insurance. Hitchings is a full service insurance agency specializing in personal, farm, commercial, and health insurance. 

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Kari and her husband, Eric, reside in rural Arcadia with their four children: Cora, Beau, Dirk and Lyza. The Colmans raise cattle, along with tending to crops.

Aside from their farm, Kari enjoys being outdoors, reading, running half marathons with friends throughout the country, coaching volleyball and basketball, and being in the company of family and friends.

Kari is involved throughout the community. She is active in Arcadia PTA, Arcadia Athletic Association, serves within the church, and helps with basketball for Arcadia youth.